Performance,
powered by real outcomes.
xformance is the outcome-driven performance division of Pull the Rabbit. We don't sell impressions or media space — we deliver qualified traffic, leads, and app installs, and price every campaign on the result that matters.
We built our own tech stack, so you never pay for someone else's inventory.
Pull the Rabbit acquired Instal in 2020, and the xformance platform is built on top of Instal's technology — giving us an owned, full-stack infrastructure for activation, tracking, and optimization, rather than a layer bolted onto third-party ad-tech.
We help brands grow across the middle and lower funnel. We don't sell impressions or media space: we deliver qualified traffic, leads, and app installs, and we price every campaign on the outcome that matters — cost per click for traffic building, cost per lead for lead generation, cost per install for app growth.
Proprietary technology, proprietary data, and AI — independent of any single source of inventory.
Unlike traditional ad networks, xformance isn't built around owned or resold media space. Our edge is the combination of:
Proprietary data
Audience profiles and behavioral signals sourced from Pull the Rabbit's own vertical properties, starting with earsup.ai — first-party, consent-based data no generic ad network can access.
AI & machine learning
Campaigns and conversion paths are optimized in real time, learning from every click, lead, and install to improve outcomes continuously.
Full-stack technology
An end-to-end platform for activation, tracking, and optimization, channel-agnostic by design — we go where the audience converts, not where we happen to hold inventory.
Advanced targeting
Precision reach into high-potential users, built on proprietary and behavioral data rather than generic third-party segments.
Certified anti-fraud
Every click, lead, and install is verified for quality — not just counted.
Custom analytics
Dashboards and reporting built around each client's actual KPIs, not vanity media metrics.
xformance's targeting doesn't rely on third-party data brokers or generic ad-tech signals. It's fed directly by the proprietary audiences of Pull the Rabbit's vertical media and community properties — starting with earsup.ai, which contributes rich, consent-based listener and engagement profiles. This first-party pipeline lets us find high-intent users before a campaign even launches: a structural advantage no pure-play ad network can replicate.
Traffic Building
Our newest offering: a fully performance-based, cost-per-click model built on proprietary data and technology. We generate data-driven, qualified visits into the consideration layer of the funnel, bringing genuinely in-target prospects to your site, landing pages, or app store listing — you pay only for the traffic that actually arrives.
Find the consideration-stage audience
We use our proprietary dataset — including signals from earsup.ai — to spot prospects already evaluating propositions like yours.
Send them to the right destination
Qualified visits are routed to your site, landing pages, or store listing, matched to intent and context.
Pay only for what lands
Every click is fraud-checked and measured. You're billed on a pure CPC basis — never on exposure.
Lead Generation
Our CPL model combines targeted audiences, high-conversion formats, and continuous optimization to generate high-quality leads — measured and paid strictly on outcome.
Targeting
Vertical and profiled audiences, advanced segmentation, retargeting, first-party and behavioral data — including signals from earsup.ai and other Pull the Rabbit properties.
Conversion
High-performance, custom-built formats designed in-house for every objective and channel.
Optimization
Real-time monitoring, A/B testing, and continuous optimization driven by AI.
App Download & Growth
We acquire, engage, and re-engage users throughout the entire app lifecycle — from first install to long-term retention — with a relentless focus on quality installs and sustainable growth, not raw volume. It all runs on Instal, our proprietary platform.
Mobile app lifecycle — with Instal
Find
We identify the most relevant audiences, using proprietary and behavioral data.
Catch
We acquire high-potential users and analyze post-installation behavior.
Connect
We turn installs into engaged, active users.
Wake up
We reactivate inactive users, extending lifetime value.
Store growth engine
UAC
Universal App Campaign — distribution across Google Search, YouTube & Display. Scalability and volume.
ASA
Apple Search Ads — acquiring high-intent users on the App Store. Keyword strategy & brand protection.
ASO
App Store Optimization — improving organic visibility, conversion rate, and store ranking.
Traffic → Intent → Ranking